Created in 2009 for Yahoo! Mail to send a powerful message of their history and introduce new features to a technology savvy audience of online users. We created a “digital timeline” with this viral video titled “Communications Evolution” which shows online communications through the years following a journey from early PC’s to wireless computing.
This video went viral pretty quickly with some promotion off of the Yahoo! Mail landing pages but otherwise no other paid media. As a result it won viewer awards on YouTube with the highest achieved award being the 9th "Favorited" in the Science and Technology category, it was also the 12th "Most Viewed" in February 2009.
Communication Evolution was also rated 100th "Top Rated" Video on YouTube.
That the video was also one of the highest viewed in the Science and Technology category during its peak viewing time is also evidence of Pod hitting Yahoo!’s technology savvy demographic.