We partnered with Legacy for Health for development of this evidence-based Facebook App designed to help Legacy for Health track smokers behaviors and smoking usage statistics while also educating people about the habit and helping them to stop.
We provided our UI and game design expertise and created the application landing page in HTML.
The app brings the best of “gamification” to a very serious health issue by playing out a zombie type apocalypse spread by accident by “Dr. Youkwitz”. The user can save their friends and family if they become "infected" as well as earn rewards and badges for hitting their quit milestones and other accomplishments.
The social media components of Facebook come into play by garnering support for the user from their own network of friends and family who are notified when the user quits smoking and they can then send the user congratulations and support. Users can also track how much money they have saved by quitting as well as hit the “Crave” button which will play a funny or interesting video designed to take the users mind off of their craving.