We developed this fast moving animated Pumagility banner campaign in flash with a set of different sizes for a women’s shoe and a men’s shoe.
The storyboard at left illustrates the animated action in one of the sizes included in the campaign.
We created the 3D words which move onto the screen as the sneaker jumps through the wording “Get a Move On”. As the animation builds the sneaker knocks over the letters and lands with an orange splash and 3D lettering flies off the banner and a “Shop Now” link appears. In the rich Media versions “Roll Over for more” copy reveals an expanded option allowing the user to mouse over to show the shoe compression of the Pumagility Shoe.
We provided a host of different sizes and submitted the campaign through DoubleClick for their media buyer to approve, a woman’s shoe version was provided as well and all sizes animated through the 3D lettering except for YouTube’s InVideo banners.
A Take Over was also designed for backgrounds of various media outlet placements like Pandora. As a complete package to the campaign, we provided a digital guide with all final assets including animation to Puma’s media partners to create other ad units.