Nordstrom SilverScreen was developed in collaboration with Fallon Advertising and Maven Networks to provide a branded entertainment channel with video clips from top bands, and an interactive e-commerce experience. SilverScreen combined fashion and music to entertain users through the use of a downloadable rich media application.
Remixed ‘80’s videos were combined with current fashion in the “Mixing Room” where users mix and match clothes on a model while simultaneously creating a personalized remix of the music and clothing selections. The consumer-created videos were shared via email enhancing the campaign with a viral element. The application relied on the integration of Flash, video, and audio, and included innovation subscription and pass-along features.
As a result Nordstrom’s SilverScreen was featured on front page of New York Times Business section.