Winner of “Best Youth Site” in the 2007 Webby Awards, we designed and developed this Website and viral game marketing promotion for B*tween Productions.
The website promotes the consumer and entertainment brand Beacon Street Girls, which is committed to the health and well-being of girls ages nine through thirteen. Marketing integration is threaded throughout the entire site, as each character of the ‘Beacon Street Girls’ has a personal page, with the ability to read their journals, download thier games or write emails to the characters.
The BSG website was uniquely developed with the intention of offering the client a backhand editorial tool to allow for easy updates.
